ТОТ

TOT is a small furniture brand inspired by the principles of form and function — in need of a name, brand identity, and website design. In Russian, "тот" means "the one" — the definitive choice.

Create a brand-aligned, values-driven design that’s instantly memorable, revealing the brand’s furniture craft.

Task

Solution

Logo from graphic elements echo furniture construction—joinery, structural lines and modular proportions

Logotype grid

The logo speaks for itself: the two T's resemble stools, the O forms a table.

Concept

web

typography

Packaging