ТОТ

Name, brand identity, and website for ТОТ—a brand whose letterforms tell a story: the twoTs read as stools and the O as a table. In Russian, тот means the one, reinforcing a definitive choice. Soviet-inspired type meets Scandinavian minimalism for functional clarity.

Create a brand-aligned, values-driven design that’s instantly memorable, revealing the brand’s furniture craft.

Task

Solution

Clean, accessible design with strong recall. Graphic elements echo furniture construction—joinery, structural lines and modular proportions

Logotype

Logotype grid

Packaging

Web design